MARKETING

We live in a world where everyone wants to sell something.  A pencil, a property, agricultural crops, machinery, ideas, whatever. We are assaulted every day and every minute by offers, more or less insistent, which are, by the way, no more tempting from the 60s, promotions and discounts on products that we do not need and without which we can live peacefully. As well, there are absolutely useful things for sale, which we use currently and whose utility cannot be questioned.

The Internet problem, as the host of all those listed, is that it doesn't make any difference between them, by hosting all alike, without discernment and without asking questions.

The usefulness of Internet marketing company is proving in the promotion with specific means of those sites or online stores that are able to pay for such services, in the idea to hold leading positions in search engine rankings. The boomerang effect of these actions taken by the Internet marketing company is that all the others owners of sites, to remain competitive and to be well placed in searches will have to appeal to the same company or to another one, to be promoted and to regain their lost place. 

A vicious circle, with an evolution difficult to predict, but revenue-generating for any Internet marketing company. In fact, nothing but a pyramidal scheme in which multiply in geometric mean the number of the websites, increase the number of servers and generates money not backed by production but in the commercial addition multiplied many times. It's hard to analyze the opportunity and morality of establishing an Internet marketing company because morality doesn't matter, only the money. The same money after which is running everyone and which are becoming fewer in this crisis that never ends. 

Briefly, promotion techniques are available to anyone who can pay their price, competition has only to lose and should have to resort to similar techniques of promotion and the Internet marketing company is the one who will surely win from this fight. Perhaps in the future things will be adjusted naturally and the Internet will become a really useful tool, other than the mediocre surrogate that is today.